Why Unpaid Mailboxes will not do any favors for your Brand Identity?
The benefits of using your own personalised business email addresses are above that of using a Gmail, Yahoo, Hotmail or any other account that does not have your own @youraddress.com.
Firstly due to the nature of regular non-business email addresses, your business will not inspire confidences in new business partner and prospective clients who might be interested in doing business with you. This is because these email addresses are associated with scams that have resulted in many losing large amounts of money because of fraudulent business practices. By this it is advised to register your domain and have you own @youraddress.com’ s. This would also present a challenge of traceability, after and when you have been scammed as these accounts can be created and deleted at any time. Never give the general public a chance to think twice about your professional credibility.
The Solution would be to move away from unpaid email accounts. You might be reluctant to switch to a paid account but when you look at the advantages of using your domain name it would be as if you were doing your business a disservice all along. What price can be put on better credibility and branding opportunities?
Looking professional is one thing that can make or break a business deal. As we live in a global society we cannot ignore the elephant in the room. We are global citizens who at any time, are under the eye of a potential local and foreign prospective client. You never know, you might even get extra-terrestrial (ET) business. Having a Gmail, Yahoo or any of the local service provider email addresses (without your own @youraddress.com) might be working well for you but professional you look like you are living in the stone age and because of that your business has not yet evolved to show how established or how serious you are about your trade.
It is not only a chance to look professional but also to brand your business by building your business identity. Never leave any cards unturned as you might discover that this is your jackpot. Your card is your brand and the only way that your customers, prospects, suppliers, vendors and business partners can see how well your company is doing or give them a reason to rate your company as the best in your sector is by sending emails that come from a credible email address.
Professional email addresses come with per-installed server antiviruses and spam filters to keep your inbox clean and secure. They also have encryption protocols that protect the information you send so it remains between you and your recipient. The weak link can only be human in this case.
It is easier to find businesses online by using professional business email addresses. Usually your email @youraddress.com is the same as your web address. This prevents clients from having to search for your business through search engine but by just typing the address after the @youraddress.com known as your domain name.
You are probably asking yourself; how you would manage the moving of your emails from the unpaid addresses to your business address without losing business inquiries? It is simple, when migrating to a new account you can just instruct your old email address to forward all incoming emails so that you may reply from the new address and update the existent client communications. This also gives time for you to update any marketing material with your new address/ addresses adding more credibility to your business identity.
You are probably thinking that it is expensive to have a @youraddress.com, .co.zw, .net, .biz, .org etc. It is not so expensive. At Instant Solutions & Consultancy clients pay as little as $10 USD per month for 30 email addresses coming with their domain. Besides that by having your email address domain, you are ultimately preparing yourself for a www.youraddress.com for your online presence. This is what you call hitting two birds with one stone.
Get connected and register your domain for either Email or Web Hosting for effective brand identity development on your own piece of virtual real-estate.